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Educational Products

   

Train Your Staff:  Sales Training

Let SFC experts train your staff how to sell sustainable goods, referencing products on your floor. Training is structured as a series of questions most likely to be in their own heads and heard from customers, such as:

What’s different between green and sustainable?
Who’s interested, and when will they start asking?
How much more are people willing to pay?
What does it say about your regular products? 
Why buy now, and does it make any difference? Developed by a long-time successful wholesaler and retailer, it replaces the deer in the headlights look with the knowledge to close green sales with authority.  For more information Click Here. To Purchase Click Here.

     
     

Consumer Research

SFC is committed to providing our members with the best information on the market today. We recognize that green products are not just a fad, but a legitimate market trend that continues to excite higher levels of interest at every level of the supply chain. To help understand this important but sometimes confusing topic, we commissioned a proprietary study to quantify and clarify the consumer point of view. This is the first in what will be a series of surveys to give us continuous tracking of consumer awareness, attitudes and interests related to green issues in the furniture industry. Click here for a general summary of key findings, along with the questionnaire. The full survey is available for purchase for the very nominal fees of $100 for SFC members & $200 for non-members.  Click here to purchase.
 
 
 
An ebook by Mary Hunt.  A primer for Designers, Retail Sales, Buyers, Distributors and Manufacturers of Sustainable Furniture.  Author Mary Hunt says, "If you think you’re confused, think about your furniture buying customer. She just read on the web that buying wood is bad. Yet here she is, shopping for furniture and feeling guilty that’s she’s killing off a forest. How are you going to help her feel great about her decision and about your business?  You want answers and this book provides them for every level of Sustainable Furniture Sales."

It Can Be Easy Being Green
A informational DVD by Holly Barbo

Webinars
*Past webinars are stored on the members-only section of this website & can be viewed at anytime.